About Petar
I am a SEO Strategist and Website Developer dedicated to building digital experiences that don’t just look great – they perform. With over eight years of experience in high-performance website development and six years of data-driven SEO strategy, I bridge the gap between technical excellence and search engine dominance for clients across the US, Europe, and Australia.
Since 2023, I’ve moved beyond traditional methods by intensively integrating AI-driven workflows into my daily process. My fascination spans the entire AI ecosystem – from LLMs and automation to the cutting edge of AI-generated imagery and video. By researching these breakthroughs to solve complex technical challenges, I gain a broader perspective that ensures the digital assets I build are not only visible on traditional search engines but are also meticulously structured for discovery within AI search and generative platforms.
- SEO Audits
- Technical SEO
- SEO Strategy
- On-Page SEO
- Keyword Research
- Off-Page SEO
- Competitor Analysis
- Schema Markup
- Content Strategy
- Canonicalization
- JavaScript SEO
- E-Commerce SEO
- International (Multilingual) SEO
- Ahrefs
- SEMrush
- Screaming Frog
- GSC
- Google Analytics
- Looker Studio
- Google Business Profile
- Google Tag Manager
- SE Ranking
- ChatGPT
- Google Gemini
- Claude
- WordPress
- HTML5
- CSS3
- JavaScript
- PHP
- Git
- Elementor
- Responsive Web Design
- Web Accessibility
- Payment Integration
- Google Tag Manager
- Google Analytics
- Core Web Vitals
- Basketball
- Reading
- Gym
- Hiking
- Podcasts
EMPLOYMENT HISTORY
- SEO Strategist
- Remote
- USA
- Full-time
- Oct 2025 - Present
Lead technical optimization and search strategy for enterprise SaaS products, including Web Application Monitoring, Load Testing, and API Monitoring.
Conduct deep technical site audits, optimize site crawlability, and execute targeted keyword strategies for high-intent SaaS traffic.
Collaborate on site architecture, content clusters, and internal linking to align web performance with search engine guidelines and drive organic growth.
- SEO Manager
- Remote
- USA
- Full-time
- Dec 2021 - Aug 2025
Promoted from SEO Specialist to SEO Manager, expanding responsibilities to oversee search strategy, technical audits, and content optimization.
Directed organic growth initiatives, aligning team efforts with business goals and keeping web properties ahead of search engine algorithm updates.
Mentored junior specialists and streamlined cross-functional workflows to improve search visibility across client portfolios.
- WordPress Developer
- Remote
- Switzerland
- Contract
- Sep 2021 - Dec 2021
Engineered a scalable multi-language website platform on a contract basis, converting custom web designs into performant, pixel-perfect code.
Configured multi-language localization frameworks to support international user bases.
Collaborated with designers and cross-functional teams to ensure seamless frontend execution and optimal user experience.
- SEO & WordPress Developer
- Remote
- USA
- Full-time
- Oct 2020 - Oct 2021
Managed technical search optimization and web development in a dual role as a full-time SEO Specialist and Website Developer.
Responsible for conducting comprehensive SEO audits, developing organic growth strategies, building new WordPress sites, and developing custom features while managing ongoing maintenance and bug fixes.
Focused on delivering high-performing, search-optimized websites by combining clean frontend execution with data-driven SEO strategy.
- WordPress Developer
- Remote
- United Kingdom
- Part-time
- Feb 2021 - Sep 2021
Co-managed technical operations and platform health across three brand sites (hayoumethod.com, hayoufit.com, and katiebrindle.com).
Implemented new features, bug fixes, and continuous updates with zero downtime across all web properties.
Partnered with engineering leadership to ensure seamless feature rollouts supporting rapid brand expansion.
- SEO & WordPress Developer
- Remote
- USA
- Full-time
- Feb 2020 - Sep 2020
Combined technical SEO optimization with website maintenance and feature development as a full-time SEO Specialist and Front-End Developer.
As part of a dedicated team, we scaled organic traffic by 100%—growing from 4M to 8M monthly visits—and achieved the site’s highest overall ranking performance.
Responsible for executing keyword strategies, on-page optimization, technical audits, and site redirects, while using tools like Ahrefs, SEMrush, and Screaming Frog to drive continuous growth and peak site functionality.
- Front-End Developer
- Remote
- Serbia
- Freelencer
- Dec 2016 - Present
Built and optimized custom websites independently for diverse clients from concept to launch as a freelance Front-End Developer.
Here are a few projects I’ve built:
– the-kc.com [Website Development]
– panorama15.rs [Website Design & Development & SEO]
– meni.panorama15.rs [QR Code Menu – Development]
– planina-tara.com [Website Design & Development]
– sovabrewery.rs [Website Development]
– voloforce.com [Website Development]
- Owner
- On-Site
- Serbia
- Self-employed
- Feb 2018 - May 2020
Founded and scaled an e-commerce brand, directing all business development, technical architecture, and inventory logistics.
Built and optimized the online store, implementing custom SEO strategies and digital marketing campaigns to drive organic acquisition.
Streamlined operations and checkout performance to increase conversion rates and customer retention.
- Frontend Developer
- Remote
- USA
- Full-time
- Jan 2017 - Jul 2017
Worked as the sole Frontend Developer for Lovappy, collaborating closely with a Backend Developer to build the site from scratch.
Responsible for architecting the entire user interface using core HTML, CSS, and JavaScript, ensuring responsive design, cross-browser compatibility, and smooth feature execution.
Focused on translating product requirements into a clean, performant, and user-friendly frontend experience.
- SQA Engineer
- On-Site
- Serbia
- Full-time
- Feb 2016 - Nov 2016
Specialized in automated testing for software systems as a full-time Software Quality Assurance Engineer.
Responsible for developing and executing automated test scripts, identifying system bugs, and ensuring platform stability and performance prior to release.
Collaborated closely with development teams to integrate quality checks early in the development pipeline and maintain high software reliability standards.
Side Projects
Website Recepti Perun
Website Recepti Perun
Founder and lead for a Balkan-focused culinary platform, creating recipes specifically adapted to home conditions and everyone’s budget.
Responsible for building and maintaining the website, driving search visibility through custom SEO strategies, executing digital marketing campaigns, and producing recipe video content.
I collaborated with a talented team of designers, video editors, and culinary experts who helped make this project truly fantastic.
3x3 Scoreboard
3x3 Scoreboard
During the COVID period, I leveraged my spare time and passion for 3×3 basketball to independently design and develop the ‘3×3 Scoreboard’ Android app, solving the common challenge of tracking game scores.
Responsible for the entire product lifecycle—from initial app design and feature development to deployment on the Google Play Store and ongoing maintenance.
Successfully scaled the app to over 10,000 downloads while maintaining a 5.0-star rating.