If you have a website and your website is not positioned on a google search, people can find your website only if they type URL (www.yourbusiness.com). This is very bad for your business and you must do SEO for your website. That will improve your business, for sure.
People don’t just browse the Internet to discover companies they want to do businesses with, they visit search engines (e.g. Google). Research says 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.
So, you need to have a search-optimized company website that can rank well in search engine results. This will ensure consumers are able to find, and connect with your business.