loader image

Digital Marketing

What Is Digital Marketing?

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. The power of digital marketing is phenomenal. You can reach millions of users within hours and a couple of clicks. .

The goal is to influence target consumers in taking action. In general, a digital sales funnel has 3 main goals: to get people to learn about your brand, to get them engage with your brand (through your website), and to get them to convert. Now that’s true power available to anyone.

Digital marketing 3 main goals
Woocommerce website

Do I Need Website For Digital Marketing?

First and the most important thing is a website, the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, products and services in a clear and memorable way. It should be fast, mobile friendly, and easy to use.

Content Marketing

Very important thing on your website is content. Content is representing your brand, and if it’s quality, it’ll keep people on your site, or sell you a product if you are a web shop.

The goal of a content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.

Online marketing content
Pay per click

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad.

You can set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services. PPC campaigns can segment users based on their demographic characteristics (age, gender etc) or even their particular interests or location. The most popular PPC platforms are Google Ads and Facebook.

Google Ads

When people go to Google, they’re looking for something specific. That means they have intent. They’re actively looking for something to buy. They’re literally telling you what they want to buy by typing out words around your products and services. That’s why Google Ads is so powerful (and profitable).

Google Ads is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords. The Ads marketplace works as an auction. People bid money for clicks. But, the highest bid doesn’t always win. Google combines the money factor with a quality factor, in order to create the best experience for the user. 

Millions of searches are conducted online daily looking for the services or products you sell. Are you being found?

Google ads
Facebook ads

Facebook Ads

Facebook Ads are an amazing way to market your business. They are a powerful tool that, if utilized right, will help you succeed with your online marketing campaign.

Facebook Ads is the biggest opportunity in my opinion for small businesses right now. First of all, the ability to pinpoint any message that you want to a specific demographic of people is more powerful than any other platform. So regardless of what you’re trying to advertise, it will get you out there. We know that we can get that to a very specific group of people.

Don’t necessarily expect to see profit in month one. Month two is when we’ll try and get there, month three is when we’ll scale.

Social Media Marketing

Social Media Marketing: The primary goal of a social media marketing campaign is brand awareness and establishing social trust, but as you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Instagram to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Social media marketing

If you have a business and you understand the power of digital marketing, feel free to contact me.